NDF- 2017 has ended

Kia ora koutou, welcome to NDF2017! The livestream is available from 8.45am on Tues 21st November.

Nominations are now open for "The big thought" and "The big takeaway" conference awards
Visit http://tiny.cc/ndfnomination to make your nomination.

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Wednesday, November 22 • 11:30 - 12:00
How lessons learnt in online journalism can help shape museum storytelling online

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For news organisations to survive, they must maintain audience volume that is attractive to advertisers. While a museum website doesn't have the classic audience and advertiser model, we can look to how media organisations produce and promote content to surface topical, time-based stories about our collections, research and work. This presentation will cover how we can adapt our storytelling to different platforms and use an analytics based programme to match user demand with our expert knowledge.


Michelle Smith

Head of Digital Content, Museum of New Zealand Te Papa Tongarewa
Michelle is head of digital content at Te Papa. As an ex-journalist, she loves deadlines, headlines and digital storytelling. @michellecsmith

Wednesday November 22, 2017 11:30 - 12:00 NZDT
Angus Room, Museum of New Zealand Te Papa Tongarewa 55 Cable St, Te Aro, Wellington 6011